Cold Pressed Avocado Plus oil – Mae Hong Son Secrets Brand
Mae Hong Son Secrets or “The Secrets of Mae Hong Son” began in a small province in northern Thailand where happiness and well-being are highly valued. This region, known for its high levels of contentment, has a unique community lifestyle where people enjoy a natural, unprocessed diet, leading to longevity and good health.
Mae Hong Son’s agricultural landscape is characterized by its high mountainous terrain and cool climate, ideal for growing avocados. Recognizing the health benefits of avocados, the local farmers’ high-quality avocados are processed into cold-pressed avocado oil. This oil is further enhanced with the addition of Perilla Seed Oil, a local oil rich in Omega-3 and Omega-6 fatty acids, and Sea Buckthorn Oil, known for its high vitamin C content and essential minerals.
Mae Hong Son Secrets combines these exceptional oils to offer a premium health product, leveraging the natural benefits of these locally sourced ingredients.
Regular consumption of cold-pressed Avocado Plus Oil can help:
- Increase good fats in the body: Helps to boost HDL (good cholesterol) levels.
- Reduce cholesterol and triglyceride levels: Assists in lowering overall cholesterol and triglyceride levels.
- Lower the risk of heart disease and vascular blockages: Reduces the likelihood of heart disease and blood vessel blockages.
- Support digestive health: Promotes a healthy digestive system and aids in weight management.
- Be high in fiber: Helps improve bowel movements and prevent constipation.
- Eliminate toxins from the body: Assists in detoxifying and removing harmful substances from the body.
- Be rich in lutein: Benefits eye health, slows retinal nerve deterioration.
Contain vitamin E: Nourishes the skin and helps delay signs of aging. - Have high antioxidant content: Provides protection against oxidative stress and free radicals.
- Strengthen hair: Promotes stronger hair and reduces hair loss.
- Support nervous system and brain function: Enhances brain function and improves memory.
- Provide holistic health care: Contributes to overall well-being and improves sleep quality.
How to Use: Take 2 softgel capsules daily before bedtime.
Manufactured under GHP/HACCP standards. Food and Drug Administration Registration Number: 30-2-02765-6-0031
Pain Points for Mae Hong Son Avocados:
- Excessive Production in the Market / High Competition
- Low Prices
- High Transportation Costs to Consumers
- Over 50% of Produce Damaged During Transport
- Farmers Losing Motivation, Selling at Any Price
- Damaged Produce and/or Rejected Goods Left to Rot in the Fields
Opportunities:
- Hass Avocado Variety Produces High-Quality Oil
- Avocado Oil Has Numerous Health Benefits Supported by Research
- Processing Reduces Transportation Issues
- Increases Farmers’ Income, Breaking the Cycle of Damage
- BCG (Balanced Growth Strategy) Approach
- Fair Trade Income Distribution
- Zero Waste
Production Planning / Raw Material Control:
- Work directly with avocado growers.
- Collaborate with cooperative promotion groups.
- Good quality avocados are sold through regular channels.
- Grade-out or unsellable avocados are purchased entirely by us.
- These avocados are used to produce cold-pressed avocado oil.
BCG Operational Approach
Maximizing the Value of Avocado and Perilla Seed Production in Mae Hong Son:
Using technology to help increase efficiency through innovation. Develop further from existing items while maintaining environmental balance. Reduce losses and give farmers an incentive to produce premium or high-value agricultural products. Have a stable income
We are also in the process of working with the Northern Science Park to manage the seeds. and avocado peel Including the sesame pulp that has been extracted from the oil and further developed for complete ZERO WASTE management.
Product format
It is avocado plus oil, cold pressed, packed in SOFT GEL form, a health food supplement.
Packaging Details:
Type: Plastic bottle with light protection, FOOD GRADE.
Cap: Secure, moisture-resistant locking cap.
Packing: Sealed with clear plastic around the bottle.
Marketing Communication Strategy
Since this is a product that has only been launched in the market for about 6 months, the company will use communication through SOCIAL MEDIA such as FACEBOOK PAGE, LINE OFFICIAL, SHOPEE,LAZADA. and communicate advice Product information to your network of connections
Branding
To promote the symbolism of the area of Mae Hong Son province. A province that focuses on growing high quality agricultural crops. Surrounded by nature upstream, good soil, good forests, which is the origin of the brand name. “Mae Hong Son Secrets” or the secrets of Mae Hong Son
Distribution Channels for the Product
Online Sales (with Physical Store):
- Chong Kham Panit Shop, Mueang District, Mae Hong Son Province
- Saengpoi Cottage Hotel, Mueang District, Mae Hong Son Province
- Eat Yu Yu Restaurant, PTT gas station, Khao Lam Road, inbound side, Chonburi Province.
- Participating in various TRADE FAIR EXHIBITION events such as the Thailand Travel Festival, THAILAND LOCAL BCG PLUS EXPO, etc.
Objectives
- Reduce Avocado Waste: Minimize the loss of avocados in Mae Hong Son province.
- Support Farmers: Provide farmers with stable income, clear goals, and motivation to cultivate high-quality produce.
- Promote Health: Share the benefits of healthy living with the community, creating a healthier society through locally grown produce and reducing healthcare costs.
- Improve Regional Economy: Help Mae Hong Son rise from being one of the poorest provinces in Thailand.
- Inspire Innovation: Encourage young people in Mae Hong Son to develop the province through innovation and sustainability.
