About Us
Explore the success journey of ‘Mae Hong Son Secrets,’ featuring Avocado Plus Oil, a cold-pressed natural product that caters to health from the inside out.
A health brand from Mae Hong Son trusted by wellness enthusiasts, ‘Mae Hong Son Secrets’ offers Avocado Plus Oil, a cold-pressed natural product that supports health from the inside out. Today, ‘Khun Poi’ or Khun Chonkhet Boonyakhan (the brand owner) will take you on an exclusive journey into the success story behind it.
Khun Poi describes the journey of Mae Hong Son Secrets: “From my role as a director of the Mae Hong Son Chamber of Commerce, I have worked with all sectors in the area. Particularly in Mae Hong Son, where the economy is primarily driven by tourism and agriculture. When focusing on agriculture, I discovered that our local products are of very high quality. Many of our farms meet GAP and Organic Thailand standards. Despite having such great products, we still face ongoing issues in agriculture. The main problems are low prices, marketing challenges, and most importantly, transportation issues. Due to our remote location and limited resources, transportation is often handled by regular pickup trucks that cannot control temperature during transit. By the time the goods reach their destination, they are often damaged beyond half.
Having assisted in marketing and distributing agricultural products for farmers in Mae Hong Son, we realized the need to add value through processing. This would make transportation easier and present our high-quality products to end customers while maintaining their fresh qualities, especially for health enthusiasts. When we were tasked by the Cooperative Promotion Group to address the avocado surplus problem in Mae Sariang and Sop Moei districts, our initial efforts focused on increasing the market reach for fresh avocados and studying Frozen Avocado production. We then explored avocado cultivation in other districts and discovered that farmers faced similar issues: low prices and, in some cases, rejections upon delivery, leading to waste of unsold produce.
We sought solutions and, with guidance from respected figures in the Thai Chamber of Commerce, developed a processing method to enhance the value of fresh produce and support farmers with stable income under Fair Trade principles. This led to the creation of ‘Avocado Plus Oil,’ a cold-pressed product in Soft gel form. We initially tested it ourselves, on my mother, and on my son. Observing clear health benefits, we gradually introduced it to the market, starting with people we knew, and so on.
With a commitment to selecting high-quality produce, “Mae Hong Son Secrets” offers a premium cold-pressed oil blend in each capsule, featuring three high-quality oils. It includes Hass avocado oil, perilla seed oil (a local Mae Hong Son variety rich in omega-3 and omega-6 fatty acids), and sea buckthorn oil (known for its high vitamin C and essential minerals).
These three key ingredients not only nourish the skin and strengthen hair but also help slow aging. The avocado oil, rich in healthy fats, helps prevent fat buildup in the arteries, lowers cholesterol levels, and reduces the risk of heart disease and arterial blockages when consumed regularly. It also aids in preventing high blood pressure, supports nerve and brain function, and promotes restful sleep, leaving you refreshed and energized. As a result, “Mae Hong Son Secrets” has become a new choice for those seeking sustainable health benefits.
Khun Poi further shared the success story of “Mae Hong Son Secrets”: “The brand has gained popularity among both Thai and international customers, leading to continuous repeat purchases. Recently, a Korean guest staying at my hotel, Sangpoi Cottage (a sustainable community-focused hotel in Mae Hong Son), tried our product and experienced noticeable health improvements. The guest enjoyed better sleep, felt less fatigued, and even saw improvements in chronic constipation and reduced levels of bad cholesterol after using our cold-pressed Avocado Plus Oil. As a result, there’s interest in distributing the product internationally.
Mae Hong Son Secrets continues to innovate and support farmers while embracing zero waste management. In 2024, we plan to enhance our offerings with new products in the Dressing oil and Healthy snack markets, aimed at helping consumers achieve better health. I firmly believe that ‘Good Health is the Best Wealth.’
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